On behalf of ITB Asia and the other co-organizers, Wild Asia would like to thank you for participating in the Responsible Tourism Clinics and Forum at ITB Asia 2013. We would also like to thank all our speakers who graciously spared their time to share their wealth of experience and knowledge with us. The outcome was overwhelming and we hope that 2013 will be bigger and better. Please contact firstname.lastname@example.org if you wish to be part of 2013’s Responsible Tourism events.
Below you will find the full set of presentations throughout the 3-day event. Let’s continue to “Learn, Be Inspired and Make a Difference!”
Voluntourism – Are The Extra Hands Helping? by Martin Stevenson & Amy McLoughlin
Voluntourism is a growing travel sector and with it comes the pros and cons of volunteering abroad. For the volunteer, it can be a travel and learning experience, a new way of seeing the world while giving back, but for the local communities it may be disruptive, intrusive to local cultures and traditions or its benefits short lived. How effective and sustainable are voluntourism programs?
Impact Of Sustainability Initiatives On Customer Choice by Kumud Sengupta
What impact do sustainable business practices by travel companies have on travellers’ choice of a travel service provider (hotel, resort, tour operator etc.)? A survey was commissioned by Market Vision in mid-2013, aimed to determine the extent to which demonstration and promotion of sustainability initiatives by travel companies can impact customer choice behaviour. The results suggest that, all else being equal, a certain proportion of travellers would be inclined to patronize a travel company whose sustainability credentials are easily visible while a larger proportion would be inclined to go with a travel company whose sustainability credentials are easily visible and are endorsed by a credible third party assessor. A smaller proportion of travellers would not care. What should eco-tourism businesses do to attract such customers and influence their choice?
Be a Hero: Child Protection in Responsible Tourism by Patchareeboon Sakulpitakphon
The sexual exploitation of children should not be a part of the tourism reality, but it is. Although tourism is not the cause of this crime, offenders utilize the services and infrastructure of the tourism industry to carry out the crime. Thus, the tourism industry has a responsibility towards combating the sexual exploitation of children in travel and tourism. The Code is a tool that allows your company to implement child protection for responsible tourism.
Poverty Alleviation Through Sustainable Tourism Development: An Idea Or Reality? by Chananya Phataraprasit, Djinaldi Gosana and Hannah Won
A debate has arisen over the actual effects the tourism industry has within developing countries, and to what extent it helps the poor. The concept of tourism as a means of poverty alleviation has been around for nearly a decade, but there is a continuing debate over its effectiveness. Is tourism actually helping to give families and communities a better life or are here leakages that we do not see? Hear from various credible sources including the people on the ground and decide for yourself.
Story Telling – How To Communicate Responsible Tourism (Without Sounding Boring!) by Adrianna Tan, Jeremy Torr and Robin Boustead
Responsible Tourism as tool for branding and marketing is slowly dulling in the background with too many cases of greenwashing and/or boring technical achievements in sustainable practices. It’s time to sharpen your marketing edge and liven up the way you tell your story without compromising on credibility and the great business practices you have adopted. Find out how others have told their story and what travellers are really looking for.
Telling Travel Stories 3.0 by Adrianna Tan, Popaghandi.com
Sustainable Tourism: We All Need To Talk About it by Jeremy Torr, Storylocker
Great Himalaya Trail: A Case Study by Robin Boustead