Written by Wild Asia on 7 Feb 2010
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Wild Asia actively engages the media for the simple reason that communication on the web alone will not extend our reach. We strive to educate and help the media to better understand environmental sustainability issues. Below are some of the highlights of Wild Asia stories that have also appeared in international and local media.
The Numbers
Since 2003, we have had several million ringgits worth of media coverage from about 313 media inserts (features, news coverage and highlights) in both print and electronic media. 172 inserts were related to our work on Responsible Tourism, 76 on our Natural Corridors Programme (on tree-planting and environmental education) and 48 are features on Wild Asia, among others.
Followers on our social networks are growing everyday; we have hundreds of Facebook friends, followers in Twitter and YouTube subscribers. What's more impressive, our bi-monthly newsletter goes out to thousands of subscribers worldwide and our website has attracted over 84,000 unique visitors since June 2009!
Media Partners
Wild Asia worked with the writers and editor of The Edge Options to conceptualise their Green issue in 2009. This was something new for us but incredibly rewarding, from interacting with their keen writers to seeing the stories develop and published. Wild Asia also developed a unique partnership with The Star newspaper to create a section called Rethink Travel in 2007. Wild Asia also provided workshops and guidance to their features team to develop articles and coverage on responsible tourism in Asia. Working with the regional lifestyle magazine, Lifestyle & Travel, Wild Asia extended its reach across Southeast Asia by sharing our responsible tourism-related information and articles.
Some highlights of our coverage
From "Eco-Warrior" by Jacqueline Toyad, The Edge Options, 25 May 2009
"For Reza, it is important to establish if a company is sincere about its corporate social responsibility programmes. It is a matter of commitment or compliance in his eyes. Through experience, Reza has seen projects fade into obscurity or abandoned because a company has milked enough publicity out of it. He prefers to work with parties who are truly committed to making a change, not just in the impact they make on the ground, but in the way they run their businesses in the future."
From "Change for the Better" by C.S Nathan, the Star Metro, 19 August 2008
"Fondly called a "reformed litter bug" by the Wild Asia team, Kishore who at the start of the project, thought nothing of littering all over the place, has now cleaned up his act and gone on to win a prize for coming up with the best journal during the programme.
The school (SJK (T) Ladang Tanah Merah) was the first to be picked for an Environmental Education (EE) project in which the students were exposed to their local environment in a series of indoor and outdoor lessons."
From "River of Life" by Intan Shafinaz Suhaimi, Seed Link, March 2008
"The tree-planting on November 13 was not just any regular tree-planting exercise. The project, code name "River of Life" (RoL), is a collaboration between Sime Darby Plantation and Wild Asia. It is part of Wild Asia's bigger project known as the Natural Corridor Initiative (NCI). RoL was officially launched on November 13, 2007 by Senior Vice President I, Plantation Upstream, Tn Hj Helmy Othman Basha, with the aim of creating a favourable environment for wildlife and human communities to prosper within a given landscape."
From "Wild Asia: Leader in Green Holidays" by David Bowden, The Brunei Times, 25 November 2007
"Responsible tourism will become stronger as more travellers ask questions about the environmental policies of tour operators, hotels and resorts that they use in their travels. Travellers and operators should consult the Wild Asia website as a starting point for making a contribution to the growing responsible tourism movement."
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